We embarked on an ambitious journey with very famous well-established yet evolving brand in the world of health and wellness. Our mission was to completely reinvent their image from the ground up. This comprehensive project included reimagining their logo, redefining their core messaging, and designing a new line of merchandise that authentically represented their revitalized brand identity. Our approach involved conducting in-depth market research, understanding evolving consumer preferences, and crafting a design strategy that would not only resonate with their existing customer base but also attract a new, health-conscious demographic.
The first phase of the project involved redesigning the logo to reflect their commitment to fresh, natural products. The new logo seamlessly blends elements of nature and vitality, encapsulating the essence of their brand. The merchandise line was a symphony of fresh, vibrant colors, eco-friendly materials, and practical yet stylish design. It included everything from sustainable water bottles to apparel that reinforced the brand’s mission of promoting a healthier lifestyle.
The project is ongoing, with plans to revamp their digital presence, packaging design, and retail spaces in the pipeline. The brand is poised to emerge as a reinvigorated brand, and we are excited to continue shaping their new, dynamic image in the ever-evolving landscape of health and wellness.